ArcSchool.

A platform where kids make content to teach other kids—for class credit.


We begin with America's most pressing problem and work backwards:


Helping high school students who've fallen behind in required classes get back on track to graduate.


Investor Pitch Deck · Pre-Seed

Dr. Ali Maaxa, Founder & CEOEdTechCredit Recovery

1 in 3 high schoolers need to make up a class — they're doing it alone, and it's become a crisis.

89%

Schools Offer It

All built the same passive, broken way—more than half of students do not complete their online classes

4 + 1

Tech Incumbents with Poor Results +

Overly expensive summer school and makeup classes districts can't afford (also poor results)

Edgenuity, Apex, PLATO, Acellus — all low-trust with less than 2-star ratings

40%

Dropout Risk Reduction

When peer-to-peer teaching replaces awful click-through content

The Problem1 in 3 High Schoolers

The first peer-to-peer platform where students earn credit by becoming creators, not consumers.






Students teach each other to recover credit — replacing passive video-clicking with real, standards-aligned peer learning. Millions in district-level budgets exist, with leaders calling for innovative solutions that actually work.

Student as Creator

Students recover credit by making teaching videos for peers — showing what they know, not clicking through someone else's.

AI Assists. Teachers Decide.

AI screens every submission for standards alignment and rigor so teachers can review fast and confidently.

High School Make-Up CourseworkDistrict Budget Already ExistsNo Real Peer Alternative


How It Works

01

Progress through the class

Student progresses to the exact standard they need to recover.

02

Watch Peer Examples

Watches real student-made videos to understand style and approach.

03

Script & Storyboard

Plans a short teaching video aligned to the standard.

04

Record & Submit

AI checks alignment and originality, then routes it to the teacher.

05

Joins the Peer Library

Video becomes a resource for the next student who needs it.

Market Size

A $1.6B addressable market built on a problem that affects 1 in 3 U.S. high schoolers — and no one has solved it.

Business Model

Pilots prove the model as we build out the platform. SaaS scales it to fit the growing district need for make-up coursework—and the metrics to prove kids are finishing.

Paid Pilots

$5K–$7.5K per district for 25–50 students. Builds trust and early evidence.

Annual SaaS Licenses

$75–$100 per student per year, priced per school or cohort.

SBIR Grant (Parallel)

$250K Phase I to fund R&D. Grants accelerate proof — SaaS is the business.

Validation & Discovery

Talking to the people who matter most — before we build.

Kids' Market Study Intensive — June 2026

A full day of prototyping and concept testing at Upstart Collective with credit-recovery high schoolers and professional content creators. Real feedback before a single line of code.

Pacific Northwest District Discovery — Summer 2026

Ongoing discovery conversations with district leaders across the Pacific Northwest, including Portland Public Schools. Validating the problem and pressure-testing the model before building.

Student TestingDistrict ConversationsPre-Build Validation

Founder & Team: Research-rooted. Operator-built. Ready to ship.

Dr. Ali Maaxa — Founder & CEO

PhD social scientist with grant-funded research on kids, media, and digital content creation. 13 years leading AI product and GTM at Meta AI, AWS AI, and New Relic through ProductTheory.io. She built ArcSchool from the same research lens she's applied her entire career.

Jenn Diesi

Cybersecurity

Ex-Stanford Research

Erica Stavis

Credit Recovery & Curriculum

Portland Public Schools

Matt Gambino

Sales Advisor

Ed-Tech GTM & Sales Motion Specialist

Jesselynn Amerling

Content Creation Coach

Ex-Nike, Professional Creator

Ben Goertz

Platform Build

Semi-Decent Agency

Delfina Homen

Legal Counsel, Advisor

Miller-Nash

Credit recovery is our beachhead, not our ceiling.

Starting where the pain and the budget already exist.

We're building a peer-to-peer learning network where students earn credit by teaching each other — not by transacting with a dead screen. It starts in credit recovery and expands into everyday K-12 learning, with AI quietly assisting in the background.

For Investors

We're raising a $500K pre-seed round to build the product and run paid district pilots. In parallel, we have an active $250K SBIR Phase I application to fund R&D and evidence-building.

For Districts

Partner with us and run a paid pilot. Be part of reimagining what credit recovery — and all of K-12 learning — can look like.

Let's build this together.